California keepsakes designed by artists who
Live, Love and Laugh in the Golden State

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The company was started by Robert Emmons who saw a niche in the market after working on a project to revamp the gift shops at the Japanese Tea Garden in Golden Gate Park and Coit Tower on Telegraph Hill. Both of these outlets were in terrible shape and the assortments consisted of the cheapest of low end souvenirs. Since then both venues have been taken over by new concessionaires and have great gift shops focused on their unique venues.  While trying to plan a new assortment it became clear that there was a very limited assortment available to retailers and a need for a better line of California mementos that are more trendy, updated and designed by local artists who know and love our unique state.

After many years of designing products for other retailers Robert decided it was time to leave the corporate world behind and create a product line of his own, so in 2008 he began collaborating with other local designers, partnered with the best factories in the industry, emptied his savings, and then converting his garage into a make-shift warehouse; SF Mercantile was born.

We launched our line with 12 San Francisco themed items in the spring of 2009 and since then have grown our product assortment to around 150 products including San Francisco, Wine Country, Sausalito, East Bay/Oakland, Coastal and General California.  We also design and produce custom products for customers throughout the US and are currently working on new SF Mercantile designs that will be available later this year...stay tuned .


Visit our San Francisco Mercantile store in the historic Haight Ashbury located at:

1698 Haight Street, SF CA 94117  (415)757-0677